UNITED 4 BAFANA BAFANA: WRISTBAND CAMPAIGN
"Buy a Band, Unite a Nation”
Aaron Mokoena is the face of the campaign which will lead up to the World cup 2010. Aaron says "By wearing the band you are not only supporting the team but our dream for a better South Africa. That's why I am proud to be part of this initiative and hope that others like me will follow in promoting the campaign and in raising funds for the less fortunate. It's important that we do our best off the field of play, just as we do on the field when we represent our country and hold the hopes of millions of South Africans."
South African retailer Pick n Pay, is supporting the initiative and will partner the United 4 Bafana Bafana Campaign for the launch phase. In keeping with their ongoing commitment to social responsibility, Pick n Pay has taken their involvement even further by committing to donate 4 Rands per band sold to the campaign.
Proceeds of this campaign will go to developing football stars of tomorrow through the SAFA Development Trust aimed at developing all aspects of the beautiful game and to credible charities through The Trust, a registered web portal which provides a network of reputable and accountable South African charities in 13 of the most important social categories, which are selected through a due diligence process so to ensure accountability irrespective of their size, purpose or geographical location.
For further information regarding the campaign please visit the SLAM website www.slam.co.za
